Principio Marketing


SUMMARY

testimonials

Mr. Elmaleh Riel worked with "CARREFOUR PERFECTIONNEMENT POLYTECHNIQUE MONTRÉAL", as a business development agent. He was responsible for promoting customized training programs and develop partnerships with new clients in the public and private sectors that employ a significant contingent of engineers, technologists and technical managers. During his tenure, Mr. Elmaleh Riel has demonstrated professionalism and diligence. He has led projects with precision and skill. He showed great initiative and he made some interesting proposals to improve our business processes. His work has proved useful for increasing our training activities.

Diane Ratel, Agente de développement
Carrefour perfectionnement Polytechnique Montréal

M. Elmaleh-Riel a travaillé pour le compte du Groupe Financier Hayes (entreprise immobilière faisant des acquisitions aux États-Unis):
- Il a créé une unité d'affaires incluant le développement de la stratégie d'affaires, le site Internet et la création de l'identité corporative;
- Il a contribué à identifier des marchés potentiels pour l'investissement;
- Il a contribué au développement de prospectus d'investisseurs qui ont aidé à financer deux acquisitions totalisant 359 unités de condominium pour un montant de 22 millions de dollars américains.

À la lumière de ces réalisations, je n'hésiterais aucunement à vous recommander Stéphan pour la croissance de votre entreprise peu importe votre secteur d'activité.

Edward Hayes, Président
Groupe financier Hayes et TempBridge

Lorsque j’ai retenu les services du Groupe Principio, le Centre Dentaire LeBlanc et Koran n’avait pas de site Internet, n’avait pas de présence sur les médias sociaux, n’envoyait pas d’infolettre aux clients existants, bref, notre marketing restait à faire. En 48 mois, nous avons fait deux versions du site Internet dont une qui s’adapte à tous les appareils mobiles, écrit pas moins de 56 articles dentaires, la plupart dans les deux langues officielles, envoyé des infolettres à nos clients existants, ouvert et alimenté des présences sur Facebook, Twitter et Linkedin. Mais plus important, notre site Internet a eu pas moins de 4 400 visiteurs uniques et un peu moins de 5 000 visites totales par mois, produisant entre 10 et 20 nouveaux clients par mois. Aujourd’hui, ma clinique a deux nouveaux associés qui se relèvent les manches pour aider avec le marketing. Je peux dire que ma vision et mes objectifs ont été réalisés. Si vous voulez mettre votre marketing à niveau, je vous conseille de faire affaire avec le Groupe Principio inc. Il livre des résultats.

Dre Christine Koran, DMD
Centre Dentaire LeBlanc et Koran

Thank you Stéphane for your excellent work promoting the services of «La Clinique Santé Guindon ». Your professionalism, your honesty and your experience in several areas of administration have been invaluable for the development of my business. Your knowledge of website design was ideal to start the web presence of the company. We have been working together since 2003, when Stéphane helped me start my clinic in Lachine. At that time, I had no clients. With a low cost marketing strategy, we were able to get the equivalent of a part-time schedule. At that time, I was really impressed with the results. Subsequently, we added traditional marketing and we continued to have a very favorable response.
In 2009, my home practice was getting too big, I had too many clients and people had to wait two weeks before an appointment. So I rented a space with several treatment rooms. Stéphane started on a new website and changes were made every week to keep it up to date. Manly with Internet marketing strategies, we filled up the 3 days a week schedule of another osteopath. And we are beginning to fill up the 2 days a week schedule of yet another osteopath.We also have an acupuncturist, a massage therapist, an orthotist and a naturopath. We also hired a receptionist.
During the last three years, the company has been growing at great speed. We recently sat down to plan our marketing strategy for fall 2012 and it promises more than ever. For all these reasons, I strongly recommend Groupe Principio to help develop and grow your business. Stéphane has a lot of creativity and uses traditional as well as online marketing initiatives.

Stéphan Guindon
Clinique Santé Guindon

Mr. Elmaleh Riel, I would like to take this opportunity to express my gratitude for your help, for your advices both to increase the sales at the company where I work as for your advices and guidance to start my own business. You are very well prepared; you know how to help your clients reach their goals. At that time, you were the light at the end of the tunnel for our company and your advices were always efficient and professional. Your commitment to our projects was as if it was your own business ... For this and much more ... Thank you!

Mariana J. Raynal Reygadas, administrative manager
Finisterre

WHY PRINCIPIO MARKETING

HOW I GOT HERE


My first marketing experience was when I was training for bicycle racing at the velodrome. Back then, it was rare to see amateur athletes with sponsors. I was able to find a sponsorship with the shoe manufacturer AVIA - who had developed a range of cycling shoes - and bike shop. This was my first step into the wonderful world of marketing.

Once my cycling career was over, it was time to start working in the real world. My first business was, of course, a bike shop. I was general as well as marketing manager, and one of my responsabilities was to look for ways to improve our profitability. While doing so, my partner and I started to look for new products overseas. We were negotiating with manufacturers in Japan, China and Korea to get exclusive Canadian distribution rights for their products. This is how my international marketing involvement began.  

After selling the store, I worked with one of the most well-known trademarks in all of Canada: Kodiak. As a marketing coordinator, I assisted the national marketing director in the development and implementation of local and national marketing strategies. This stage of my career was very rewarding since Kodiak was extending its brand by licensing it to manufacturers of complementary products. Today, I am proud to see that several licensees continue to use the brand; you can see the Kodiak name on backpacks, gloves, socks and clothing!

While working for Kodiak, I started my Masters in Business Administration at HEC Montreal. My specialization was: marketing and business strategy. During my studies, several assignments led us to work on-site with companies. As some of these companies liked what they were seeing, I got my first consulting mandates.

One of these mandates was with a corporate training school. Over time, the company grew and I was offered the position of director of sales and marketing. During my time with the company, it went from a single service school, to a diversified training center with a wide range of services. We also signed agreements with Spanish training schools in Costa Rica and a Canadian language school in Cuba. We were one of the first companies to do business in Montreal on the Internet. Our website was transactional in 1998 and was bringing us up to 80% of our new contracts. We had some of the most prominent companies in the Montreal area as customers and soon a branch was opened in Toronto. In less than 10 years, we grew from a small training center to one of the largest language schools in greater Montreal. The name of that school: LANGAGE D’ICI.

Meanwhile, I worked on an idea for appointment-based professionals. The goal was to use the Internet to share their calendar thus making it accessible to their clients, but in a confidential and secure manner. I was in charge of the design, ergonomics, and specifications, as well as overseeing the development of the application. The name of this application: i-schedule. Today, many online calendar are available to you, but i-schedule was designed in 2003 and launched in 2004 making it the first ever on the Internet!

In 2006, life took me to Mexico where I started a renovation business: RenoMex. We negotiated the exclusivity of a brand of Mexican ceramic for our town, San Juan del Rio, in the state of Querétaro. In addition to managing the business, I consulted with some Quebec manufacturers who wanted to expend to the Mexican market. I was able to get a Quebec manufacturer of pizza dough into both Costco and Sam's, tow of the biggest warehouse outlet chains in Mexico.

Back in Quebec, I continue to consult for companies wanting to go to Mexico, and Mexican companies interested in coming here, as well as consulting for small and medium businesses who want to outsource their marketing. On top of it all, I also took the reins of LANGAGE D’ICI and reshaped it to include more training options. Of course, I have a great team working for me, but I am the contact point between my clients and my companies - so if you hire Principio Marketing, I will be the person responsible for your project.

No matter what business you are in, Principio Marketing is your marketing solution, and it would be my pleasure to be part of your success.

Stéphane Elmaleh-Riel, B.Ed., MBA
Founding President and Marketing Consultant

Contact Stéphane: stephane@principiomarketing.com

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