- WHAT IS A BRAND EXTENSION?
- WHAT IS THE BRAND IMAGE?
- WHAT IS CAUSE MARKETING?
- WHY DO YOU NEED A SOCIAL MEDIA POLICY?
- WHY HAVE A CMS?
- HOW TO RESTART OUR ADVERTISING ACTIVITIES?
- THINGS TO REVIEW DURING THE CURRENT CRISIS!
- REMOTE WORK AND ITS IMPACT ON OUR OPERATIONS
- MARKETING IS A BATTLE
- WHY DON'T I TAKE COMMISSION ONLY MANDATES?
- HOW TO MARKET TEST A NEW PRODUCT OR IDEA?
- EXECUTION - WHY DO GOOD STRATEGIES SOMETIMES MISS THE TARGET?
- AN ENTREPRENEURIAL EVENING AND EXCELLENT BUSINESS IDEAS
- HOW TO NETWORK THE RIGHT WAY?
- IS NEGATIVE PUBLICITY ALWAYS NEGATIVE?
- WHAT IS THE SUCCESS RATE FOR START-UPS?
- WHAT SHOULD YOUR MARKETING BUDGET BE?
- PRICING STRATEGY: PRICE SKIMMING!
- PRICING STRATEGY: GIVING YOUR PRODUCT/SERVICE FOR FREE
- SHOULD WE COMPARE OURSELVES?
- WHAT SHOULD WE MEASURE WHEN WE EVALUATE OUR MARKETING EFFORTS?
- WHAT IS THE VALUE OF A CUSTOMER?
- DOES CONTENT MARKETING WORK?
- WHAT IS THE DIFFERENCE BETWEEN A BRAND, BRANDING, A PERSONAL BRAND AND A COMPANY/PRODUCT NAME?
- WHAT IS GROWTH HACKING?
- HOW MANY « P » CAN BE FOUND IN THE MARKETING MIX?
- THE CUSTOMER VALUE CHAIN
- HOW CAN YOU PROTECT YOUR UNIQUE PRODUCT OR SERVICE?
- CONFERENCE ON FINANCING - MAY 2, 2017
- WHAT IS DRIP PRICING?
- WHICH AMOUNT SHOULD YOU CHOOSE FOR YOUR PRICES?
- DETERMINING YOUR HOURLY RATE BASED ON THE VALUE YOU THINK YOU HAVE
- IS LOWERING YOUR PRICES A GOOD IDEA?
- TO OFFER OR NOT TO OFFER FINANCING?
- HOW TO PROTECT YOURSELF AGAINST EXCHANGE RATE RISKS
- WHEN IS A GOOD TIME TO INCREASE YOUR PRICES?
- DEMAND BASED PRICING
- WHAT IS A LOSS LEADER?
- HOW TO ORGANIZE A DRAW THE RIGHT WAY?
- HOW TO HAVE REMOTE EMPLOYEES
- IS IT GOOD TO BE FIRST IN A MARKET?
- THE THREE TYPES OF CUSTOMERS
- EXPORTING TO MEXICO - QUERETARO REGION
- DEFINING BUSINESS SUCCESS
- ARE YOU USING REBATES? WATCH OUT FOR THESE
- IS THE CUSTOMER ALWAYS RIGHT?
- EXPORTS AND QUEBEC COMPANIES
- COWORKING SPACES
- YOUR PLACE OF BUSINESS AND INTERNET
- WHY IS SOCIAL MEDIA IMPORTANT FOR YOUR BUSINESS?
- HOW TO USE FREEBIES
- WHAT IS THE MAGICAL FORMULA FOR HAVING SUCCESS IN BUSINESS?
- DO YOU HAVE EXPERIENCE IN MY FIELD?
- WHEN CAN WE STOP OUR MARKETING?
- WHAT IS A CALL TO ACTION?
- WE ARE ALL SALESPEOPLE; HERE'S HOW TO GET THERE
- HOW CAN MARKETING AND SALES COLLABORATE?
- HOW TO SELL MORE TO YOUR EXISTING CLIENTS
- WHAT IS CROSS-MARKETING?
- WHY SHOULD I SEGMENT?
- WHO IS RESPONSIBLE FOR MANAGING YOUR COMPANY'S IMAGE?
- HOW TO CHARGE FOR YOUR PRODUCTS / SERVICES?
- HOW TO DEFINE YOUR PRICING STRATEGY: PRICE POSITIONING
- HOW TO DEFINE YOUR PRICING STRATEGY: MARKET PRICING
- WHAT PRICE SHOULD YOU SELL AT? - COST-BASED PRICING
- WHAT IS A PRODUCT?
- HOW TO MARKET YOUR NEW BUSINESS?
- IS BUYING A FRANCHISE A GOOD WAY TO START A BUSINESS?
- HOW SOCIAL MEDIA HAS CHANGED WORD-OF-MOUTH
- HOW SOCIAL MEDIA HAS CHANGED PUBLIC RELATIONS
- WHAT IS BRANDING?
- WHY INCREASING SALES IS NOT THE SOLUTION
- HOW TO SELECT YOUR COMPANY NAME?
- WHY HAVING A WEBSITE IS ONLY THE BEGINNING?
- WHAT IS MARKETING?
- HOW TO MAXIMIZE THE VALUE OF YOUR SOLE PROPRIETORSHIP BUSINESS
- WHY SELLING IN MEXICO?
- LOW COST MARKETING INITIATIVES
- WHY IS PRODUCT DIFFERENCIATION IMPORTANT?
- hOW TO PRESENT OUR COMPANY
- WHAT IS THE DIFFERENCE BETWEEN MARKETING AND PUBLICITY?
- 50% OF YOUR ADVERTISING BUDGET DOES NOT PRODUCE AS MUCH AS THE REST
- RIGHT SELL AND OVER DELIVER
WHY HAVE A CMS?
First, what is a CMS (CMS is an acronym for content management system)? It is a software that "facilitates" the creation and management of websites by offering an environment without having to know HTML, and by easily integrating different apps, plug-ins, and functionalities.
What are the most popular CMS (see: https://www.wpbeginner.com/showcase/best-cms-platforms-compared/)?
Initially, CMSs were designed to help business owners build and maintain their websites. It was an easier alternative to HTML coding or using editing software like Dreamweaver. Then came the wave of e-commerce CMS offering sales, purchasing, and inventory management in an integrated platform.
But as the platforms evolved, the plug-ins options have multiplied, the tracking pixels have increased, and so has the complexity of CMS and its management. One article I read mentioned that there were more than 56,000 WordPress plug-ins available. It is enormous! There are also, more and more templates to choose from, and an increasing amount of functionalities to manage, on top of the constant updates, all of this means that we are often forced to hire a CMS expert.
This huge selection is also a source of a problem; staying up to date is difficult, both for the options offered and the various upgrades installation. It is not uncommon to have virus problems on websites caused by dated templates or plug-ins which could render your website more vulnerable to virus attack (see: https://sucuri.net/reports/2019-hacked-website-report/ and https://kinsta.com/blog/is-wordpress-secure/). The platforms that originally wanted to make life easier for business owners must now have experts to manage it.
Why am I talking about this?
Because for some people, there is a missing step. They want to get a CMS to possibly make changes to the website themselves. This usually does not happen. Either they get too busy or the complexity gets the better of them. For others, the availability of the various plug-ins is an important factor in their decision-making. But if you need a WordPress or Shopify expert, why do you need a site built on these platforms? Using these CMS comes with a price. Several options are free, but as soon as you start customizing, the fees start (see: https://fitsmallbusiness.com/how-much-does-wordpress-cost/).
Furthermore, with so many users, older templates, outdated updates, and many changes, some CMS have speed problems (see: https://wpbuffs.com/wordpress-site-slow-response-time/). I am in the process of solving this problem right now for one of my clients who had her website done with a custom CMS. The issue is the same; many business owners go to these CMS because they are unaware that other options could be better suited to their needs.
For example, an HTML modified template to the needs of the client is an easy way to have a website that will be faster and comparatively safer. True, there is less functionality at your fingertips, but the Internet is full of options to be integrated on your website. Here is a list of what I have on my website:
If your needs go far beyond what I just listed, a CMS may be the way to go. But too many entrepreneurs do not first ask themselves what their needs are, and they buy a CMS because it is the information that they have.
If you are in the business of doing or redoing your website, ask yourself: do you need a CMS?
If you have any questions or comments, please do not hesitate to contact me.
Stéphane Elmaleh-Riel, B.Ed., MBA