- HOW TO RESTART OUR ADVERTISING ACTIVITIES?
- THINGS TO REVIEW DURING THE CURRENT CRISIS!
- REMOTE WORK AND ITS IMPACT ON OUR OPERATIONS
- MARKETING IS A BATTLE
- WHY DON'T I TAKE COMMISSION ONLY MANDATES?
- HOW TO MARKET TEST A NEW PRODUCT OR IDEA?
- EXECUTION - WHY DO GOOD STRATEGIES SOMETIMES MISS THE TARGET?
- AN ENTREPRENEURIAL EVENING AND EXCELLENT BUSINESS IDEAS
- HOW TO NETWORK THE RIGHT WAY?
- IS NEGATIVE PUBLICITY ALWAYS NEGATIVE?
- WHAT IS THE SUCCESS RATE FOR START-UPS?
- WHAT SHOULD YOUR MARKETING BUDGET BE?
- PRICING STRATEGY: PRICE SKIMMING!
- PRICING STRATEGY: GIVING YOUR PRODUCT/SERVICE FOR FREE
- SHOULD WE COMPARE OURSELVES?
- WHAT SHOULD WE MEASURE WHEN WE EVALUATE OUR MARKETING EFFORTS?
- WHAT IS THE VALUE OF A CUSTOMER?
- DOES CONTENT MARKETING WORK?
- WHAT IS THE DIFFERENCE BETWEEN A BRAND, BRANDING, A PERSONAL BRAND AND A COMPANY/PRODUCT NAME?
- WHAT IS GROWTH HACKING?
- HOW MANY « P » CAN BE FOUND IN THE MARKETING MIX?
- THE CUSTOMER VALUE CHAIN
- HOW CAN YOU PROTECT YOUR UNIQUE PRODUCT OR SERVICE?
- CONFERENCE ON FINANCING - MAY 2, 2017
- WHAT IS DRIP PRICING?
- WHICH AMOUNT SHOULD YOU CHOOSE FOR YOUR PRICES?
- DETERMINING YOUR HOURLY RATE BASED ON THE VALUE YOU THINK YOU HAVE
- IS LOWERING YOUR PRICES A GOOD IDEA?
- TO OFFER OR NOT TO OFFER FINANCING?
- HOW TO PROTECT YOURSELF AGAINST EXCHANGE RATE RISKS
- WHEN IS A GOOD TIME TO INCREASE YOUR PRICES?
- DEMAND BASED PRICING
- WHAT IS A LOSS LEADER?
- HOW TO ORGANIZE A DRAW THE RIGHT WAY?
- HOW TO HAVE REMOTE EMPLOYEES
- IS IT GOOD TO BE FIRST IN A MARKET?
- THE THREE TYPES OF CUSTOMERS
- EXPORTING TO MEXICO - QUERETARO REGION
- DEFINING BUSINESS SUCCESS
- ARE YOU USING REBATES? WATCH OUT FOR THESE
- IS THE CUSTOMER ALWAYS RIGHT?
- EXPORTS AND QUEBEC COMPANIES
- COWORKING SPACES
- YOUR PLACE OF BUSINESS AND INTERNET
- WHY IS SOCIAL MEDIA IMPORTANT FOR YOUR BUSINESS?
- HOW TO USE FREEBIES
- WHAT IS THE MAGICAL FORMULA FOR HAVING SUCCESS IN BUSINESS?
- DO YOU HAVE EXPERIENCE IN MY FIELD?
- WHEN CAN WE STOP OUR MARKETING?
- WHAT IS A CALL TO ACTION?
- WE ARE ALL SALESPEOPLE; HERE'S HOW TO GET THERE
- HOW CAN MARKETING AND SALES COLLABORATE?
- HOW TO SELL MORE TO YOUR EXISTING CLIENTS
- WHAT IS CROSS-MARKETING?
- WHY SHOULD I SEGMENT?
- WHO IS RESPONSIBLE FOR MANAGING YOUR COMPANY'S IMAGE?
- HOW TO CHARGE FOR YOUR PRODUCTS / SERVICES?
- HOW TO DEFINE YOUR PRICING STRATEGY: PRICE POSITIONING
- HOW TO DEFINE YOUR PRICING STRATEGY: MARKET PRICING
- WHAT PRICE SHOULD YOU SELL AT? - COST-BASED PRICING
- WHAT IS A PRODUCT?
- HOW TO MARKET YOUR NEW BUSINESS?
- IS BUYING A FRANCHISE A GOOD WAY TO START A BUSINESS?
- HOW SOCIAL MEDIA HAS CHANGED WORD-OF-MOUTH
- HOW SOCIAL MEDIA HAS CHANGED PUBLIC RELATIONS
- WHAT IS BRANDING?
- WHY INCREASING SALES IS NOT THE SOLUTION
- HOW TO SELECT YOUR COMPANY NAME?
- WHY HAVING A WEBSITE IS ONLY THE BEGINNING?
- WHAT IS MARKETING?
- HOW TO MAXIMIZE THE VALUE OF YOUR SOLE PROPRIETORSHIP BUSINESS
- WHY SELLING IN MEXICO?
- LOW COST MARKETING INITIATIVES
- WHY IS PRODUCT DIFFERENCIATION IMPORTANT?
- hOW TO PRESENT OUR COMPANY
- WHAT IS THE DIFFERENCE BETWEEN MARKETING AND PUBLICITY?
- 50% OF YOUR ADVERTISING BUDGET DOES NOT PRODUCE AS MUCH AS THE REST
- RIGHT SELL AND OVER DELIVER
REMOTE WORK AND ITS IMPACT ON OUR OPERATIONS
During this preventive shutdown period, people are organizing remote work for themselves or their employees if they want to stay open and they are not an essential service. This type of work is certainly not possible for all employees and all companies; manufacturers must have people on site. But being forced to render your business virtual (even partially) will likely open your eyes to possibilities that may not have been considered before.
If you successfully transfer your face-to-face operations to virtual, one of the positive aspects could be lowering your lease expenses. If you can reduce your needs for a permanent workspace, you may want to adjust this when the time comes to renegotiate your lease. You could turn to part-time offices as offered by coworking spaces or have a permanent space, but with unassigned workstations.
This is what we went through in 2002! At the time, we occupied approximately 3,000 square feet of office space in the center of Plateau Mont-Royal (in Montréal). When the lease came up for renewal, we looked at the value-added to our business of this space, by asking ourselves the following questions:
This last point is less important these days. But this decision was made in 2002. Today, having a good website is often enough. When we realized that the impact on our operations and marketing was lower than the price we were paying, the decision was easy. Everyone working from home.
Two other important factors to consider in favor of remote work are increasing productivity and employee satisfaction. According to a study done in September 2019 by Owl Lab and Global Workplace Analytics, 33% of employees working remotely work more than 40 hours per week because they like what they do (to read the full research). For some, the current situation involves children at home, so this increase in productivity may be less. But homeschooling will not go on forever.
But having virtual employees has a few unique features that are important to identify.
Having an adequate workspace
The first thing to consider is to set up an adequate workspace at home. What does this imply?
Why take the time and invest a certain amount of money to create our workspace? Too often, when we work from home, the same switch does not go on as when we go out to the office in the morning. By having a specific space, we reproduce this transformation at home. Some people think that showering and dressing up as if we are going to work is a good routine to maintain. Doing this helps to create a separation between working and being at home and not being overtaken by home life such as: Should I do the washing? What should we eat? Did I take out the garbage? This can take precedent to work, but with a workspace, there is a certain separation that happens.
Another element that is important to consider is communication. Working from home also means being separated from colleagues, resources, supervisors, and others. Of course, a large amount of follow-up can be done by email, but often this tool is not enough. Having a private chat group unique to your team is an option. A simple solution; create a private Facebook group and use the Messenger of this group to establish a certain presence. There are several other options, the technology is there, all you have to do is to think about it and offer it to our employees, colleagues, and collaborators.
Another good idea is to schedule regular video meetings, both individual and group. Yes, everything can be done by emails in less time. But for many, the feeling of being part of a team is important. Video is a good tool to achieve this goal. Here are some options for these meetings:
If you have any questions or comments, please do not hesitate to contact me.
Stéphane Elmaleh-Riel, B.Ed., MBA